Creative Director · Brand Strategist · Video Producer

Sam
Rossiello

Brand Identity Video Production Creative Direction Executive Branding

I build brands people remember and direct video that makes them feel something — from a $10K campaign to a $500K production.

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Sam Rossiello
About

I'm a big-picture thinker obsessed with crafting stories that spark emotion and action — with over a decade building brands and directing video that performs.

As Creative Director and Co-Founder of Captiv Creative and Captiv Studios, I produced commercial films for major brands and ad agencies, from $10K to $500K productions. Captiv Studios became the largest virtual production and film studio in Houston — a hub for filmmakers and agencies pushing the limits of what's possible.

Today I bring that same creative firepower to brand strategy and marketing — obsessed with the intersection of identity, storytelling, and results.


Let's Talk
12+
Years in Video
8
Years in Branding
150+
Projects Completed
Ideas in the Pipeline
Brand Strategy · Video Production · Brand Identity · Creative Direction · Executive Branding · Commercial Films · Campaign Strategy · Visual Storytelling · Brand Strategy · Video Production · Brand Identity · Creative Direction · Executive Branding · Commercial Films · Campaign Strategy · Visual Storytelling ·
What I Do

Two crafts,
one vision.

01
Brand Identity & Strategy
Building brands from the ground up — strategy, visual identity, voice, and the systems that keep it consistent. Including executive and personal branding for founders who need to show up with authority.
Brand Strategy & Positioning Visual Identity Systems Brand Voice & Messaging Executive & Personal Branding Style Guides & Brand Standards
02
Video Strategy & Production
End-to-end video production — from creative concept and scripting through large-scale shoots, post-production, and distribution strategy. For brands who want work that actually stands out.
Creative Direction & Concepting Commercial Film Production Campaign Strategy Post-Production Distribution & Performance
Experience

Where I've
done the work.

2025 — Present
Brand Manager
Alta Home Lending · Houston, TX
Leading brand strategy and marketing for a mission-driven Houston mortgage company — building identity, content systems, video marketing, and the infrastructure that ties it all together. Working directly with executive leadership on strategic brand initiatives.
2014 — 2025
Founder & Creative Director
Captiv Creative / Captiv Studios · Houston, TX
Set the creative vision for two industry-leading brands — developing the artistic direction, style guides, and brand voice for both companies. Produced commercial films ranging from $10K to $500K for major brands and ad agencies. Expanded into Captiv Studios, the largest virtual production and film studio in Houston.
2016 — 2021
Video Producer
Cornerstone Home Lending · Houston, TX
Conceptualized, developed, and produced video content for loan officers and brand campaigns distributed nationwide. Elevated the company's digital presence through innovative visual storytelling aligned with broader brand strategy.

150+ projects.
Here are a few.

Brand Film
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Short description — client, goal, and impact.
Campaign
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Short description — client, goal, and impact.
Commercial
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Short description — client, goal, and impact.
Brand Film
Project Title Here
Short description — client, goal, and impact.
Campaign
Project Title Here
Short description — client, goal, and impact.
Commercial
Project Title Here
Short description — client, goal, and impact.
Product Video
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Short description — client, goal, and impact.
Brand Film
Project Title Here
Short description — client, goal, and impact.
Contact

Let's make
something great.

Whether you're producing a video campaign, building a brand, or looking for a creative partner who can do both — I'd love to hear about your project.

Based in Houston, TX. Available for projects nationwide.